Powers image

Powers

A Power in WintheDeals is a core business concept that goes far beyond traditional CRM roles. It enables business engineers to accurately map, track, and leverage the real decision-making authority of every Flag for each Deal. Powers help you:

  • Clearly identify who the true decision makers are for every opportunity.
  • Understand that a contact’s decision power is not static—it varies from one Deal to another, reflecting the real dynamics of B2B sales.
  • Focus your efforts on the people who actually move the deal forward, not just those who are present in the account.
  • Overcome the limitations of traditional CRMs, which often ignore the nuanced reality of decision-making power in complex sales cycles.

Powers answer the question: Who really decides, who influences, and how does this impact my chances of winning this Deal?

1. Features

A Power in WintheDeals is a dedicated business entity designed to:

  • Map Decision Power: Explicitly define the role and decision-making authority of each Flag for each Deal (100, 10, 1).
  • Deal-Specific Authority: Recognize that a Flag’s power is unique to each Deal, reflecting the real complexity of business relationships.
  • Dynamic & Actionable: Update Powers as relationships evolve—someone may be a Decision Maker in one Deal, but only an Influencer in another.
  • Visual Power Mapping: Instantly visualize the power structure within each Deal for targeted engagement and strategy.
  • Audit Trail: Track all changes to Powers for compliance, transparency, and learning.
  • Multi-Tenant Security: Data is isolated by tenant, ensuring confidentiality and compliance.

2. Relationships

Powers are deeply integrated into the WintheDeals ecosystem:

  • Flags: Each Power links a Flag to a Deal, specifying their unique authority and role.
  • Deals: Every Deal can have multiple Powers, mapping the full decision-making landscape for that opportunity.
  • Circles: Visualize how group dynamics and collective influence affect Power structures.
  • Tasks & Activities: Assign tasks or follow-ups based on the Power role, focusing on those who can truly impact the outcome.
  • Documents & Attachments: Store notes, meeting outcomes, or contracts referencing Power roles for complete traceability.
  • Multi-Tenant Security: Ensure all Power data is isolated by business unit.

This relational architecture enables a 360° view of who matters, how, and why in every Deal.

3. Everyday Usage

For business engineers, Powers are an essential operational tool to:

  • Stakeholder Analysis: Instantly identify all decision makers for any Deal.
  • Targeted Engagement: Focus meetings, communications, and negotiations on those with true authority.
  • Strategy Adaptation: Adjust your approach as Power roles shift during the sales cycle.
  • Deal Qualification: Quickly assess if you have access to the right Powers to move the Deal forward.
  • Collaboration: Share Power mapping with your team for aligned, effective execution.
  • Compliance: Ensure all Power data is up-to-date and auditable.

4. Added Value Compared to a Traditional CRM

Unlike traditional CRMs, which typically treat all contacts equally or only as static roles, Powers in WintheDeals:

  • Recognize True Decision Makers: Explicitly identify who actually decides, not just who is listed in the account.
  • Deal-Specific Mapping: Allow for different Power roles for each Deal, reflecting the real-world complexity of B2B sales.
  • Actionable Intelligence: Provide a living map of influence and authority for every opportunity.
  • Strategic Focus: Enable you to invest time and resources where they matter most, on the real Powers.

In summary: Powers in WintheDeals empower you to move beyond generic contact lists and build strategies around real decision-making authority, maximizing your chances of success.

5. Comparison with Salesforce

  • Salesforce Contact Roles: Salesforce allows basic assignment of roles (e.g., Decision Maker, Influencer) to contacts per opportunity, but this is often underused and lacks advanced mapping or analytics.
  • WintheDeals Power: Provides explicit, flexible, and dynamic Power mapping, with deep integration to all business objects and analytics.
  • Advantage: More accurate, actionable, and strategic use of decision power in complex sales.

6. Comparison with HubSpot CRM

  • HubSpot Contact Roles: HubSpot offers limited role assignment for contacts, typically at the company or deal level, but lacks granular, deal-specific power mapping.
  • WintheDeals Power: Built for advanced, deal-specific Power assignments and operational use.
  • Advantage: Greater clarity, flexibility, and strategic focus for B2B sales cycles.

7. Comparison with Pipedrive

  • Pipedrive People/Participants: Pipedrive tracks people linked to deals, but does not natively support explicit, flexible power mapping or analytics.
  • WintheDeals Power: Offers rich, customizable Power mapping for every Deal, with actionable insights.
  • Advantage: More powerful for complex, multi-stakeholder, or long-cycle sales where decision power is key.

8. Top 3 Advantages of WintheDeals Powers for Business Engineers

  • True Decision Power Mapping: Instantly see who actually decides, influences, or blocks each Deal.
  • Deal-Specific, Dynamic Roles: Powers reflect the real, changing authority landscape for every opportunity.
  • Strategic, Actionable Intelligence: Focus your efforts and resources on the people who can truly impact your success.

WintheDeals Powers empower you to move beyond static contact roles and build winning strategies based on real decision-making authority.