Know who decides, and where every deal stands.
WinTheDeals is a CRM for complex sales: long deals, multiple decision-makers, significant amounts. Each contact is qualified by decision power and attitude; the MEG (Mathematical Expectation of Gain) score tells you where the deal stands.
The problem with complex deals.
In complex deals, the number of contacts is not what matters: what matters is knowing which of them decide, and what they think of you.
Generic CRMs track pipelines and activities. They count deals; they do not tell you where deals actually stand.
Result: teams fill in the CRM for the sake of it — or go back to spreadsheets, and the information gets lost.
What WinTheDeals does.
A built-in method, not a CRM to configure
Decision power, attitude and position per contact: the flags method is in the data model, operational from the very first login.
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A score that tells you where the deal stands
The MEG (Mathematical Expectation of Gain) is computed automatically from your flags. Significant from five qualified contacts, it sorts your deals into four mastery levels.
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Your AI agents work with the CRM
Versioned REST API, signed webhooks and MCP server: your AI agents browse deals, create tasks and prepare reviews — you sign off.
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What WinTheDeals does — and what it does not.
WinTheDeals is built to win complex deals, not to run volume marketing.
WinTheDeals handles deal sales
What it does.
- Multi-currency deals with stages
- Flags (contacts) with power, attitude and position
- Circles (organisations) and places
- Automatic MEG (Mathematical Expectation of Gain) score
- Tasks with business outcomes
- Versioned, validated documents
- Dashboards by mastery level
Not a marketing platform
What it does not do.
No email campaigns, no lead capture, no email sequences, no built-in telephony, no quotes or e-signature, no self-service report builder. If your main need is there, WinTheDeals is not the right tool — and we prefer to tell you before the demo.
Already have tools around it? WinTheDeals works with them: it exposes a documented API, webhooks and an MCP server for your AI agents.
A method proven for 40 years.
The flags method derives from the IBM sales school. It has been taught and practised for 40 years in more than 25 countries, on deals worth over one million euros: information systems, production plants, manufacturing lines.
WinTheDeals is not yet another CRM: it is this method, delivered with its tool and with the training that goes with it.
The method, the MEG (Mathematical Expectation of Gain) score and the training →See the product, not a brochure.
WinTheDeals is young: we will not show you fabricated testimonials. Instead, we show you the real product on your own cases: a complex deal, its decision-makers, its MEG (Mathematical Expectation of Gain), the action plan.
Light or dark, you choose.
The application displays in light mode or dark mode, according to your choice or to your computer or browser default setting.
Usable on computer, tablet and phone, with nothing to install.
Watch in hand: a 30-minute demo.
On one of your real deals, its decision-makers and its MEG (Mathematical Expectation of Gain), if you wish.