A sales method, not yet another CRM.
In concrete terms: instead of filling in free fields, you qualify each contact by their decision power and attitude — and the MEG (Mathematical Expectation of Gain) score tells you where each deal stands.
40 years
The flags method derives from the IBM sales school. It has been taught and practised for 40 years.
25 countries
It has been implemented in more than 25 countries, on deals worth over one million euros: information systems, production plants, manufacturing lines.
What WinTheDeals does today.
- Each contact (flag) is qualified deal by deal: decision power (high, medium, low), attitude (favourable, neutral, unfavourable) and position (their role in the decision).
- Circles and places model the field: a decision-maker belongs to several organisations and can be found in several locations at once — something account-centric CRMs cannot represent.
- The MEG (Mathematical Expectation of Gain) is computed automatically: the strength of favourable decision-makers against the total strength at stake (neutral contacts count for 50% in the total).
- The score is displayed only when it is significant: at least five qualified flags on the deal.
- Four mastery levels — high (≥ 70%), medium (30 to 70%), low (< 30%), non-significant — group your deals on the dashboards.
- The method training comes with the tool: 6 hours, 6 participants maximum (see Pricing page).
What it changes for you.
No methodology to rebuild
Generic CRMs leave you building your own qualification with free fields, integrators and configuration. Here, the qualification is in the data model: operational from the very first login.
A shared reading of the deal
The whole team reads the same MEG (Mathematical Expectation of Gain): the deal review is about the decision-makers left to convince, not about filling in the CRM.
A tool that pays off fast
Five qualified flags are enough for a first significant MEG (Mathematical Expectation of Gain). No multi-month rollout project.
What we do not promise.
- “Sign more than 70% of your deals” is the goal the method aims for when it is applied — it is not a result guaranteed by the software, and we quote no performance figures without a measured pilot deal.
- WinTheDeals does not sell on your behalf: the method equips your deal owners, it replaces neither fieldwork nor commercial judgement.
- The MEG (Mathematical Expectation of Gain) is not a close-probability score: it measures deal mastery (who decides, and in what frame of mind), at a given moment.